Hand hanging a pink and white cap with “Be Kind” patch on a WallCandy adhesive hook against a decorated wall. Hand placing a pink cap on a WallCandy adhesive hook with text overlay reading “Our WallCandy Story.”

Our Story!

Hi, I’m Charlotte 👋 - the founder of Wall Candy.

A few years ago, I started a little side project called CharCharms - fun, collectible accessories for water bottles.

What began in my basement quickly grew into a brand you can now find in Target, Walmart, and Dick’s Sporting Goods, with millions of customers and even a feature on Shark Tank.

Building CharCharms taught me something big: everyday things don’t have to be boring. With a little creativity (and a lot of fun), they can become a form of self-expression.

That’s where WallCandy comes in.

I wanted to take something as simple as a wall hook - usually plain, practical, and kinda forgettable - and make it cute, fun, and just as stylish as your room décor. Because walls should have personality too.

So here we are: WallCandy.

Hooks that stick strong, come off clean, and bring a pop of joy to lockers, dorms, bedrooms, and beyond.

This is just the beginning, and I’m so excited for you to be part of it. 💖

Let’s make walls way more fun - together.

XOXO - Charlotte Trecartin,

Founder & CEO

WallCandy & CharCharms

Woman smiling and holding WallCandy adhesive wall hooks in purple flower and pink cheetah designs inside a retail store. Woman smiling and holding WallCandy adhesive wall hooks in purple flower and pink cheetah designs inside a retail store.

How I Decided on the Designs

When I first dreamed up Wall Candy, I knew the designs had to be more than just “functional.” Hooks aren’t usually fun - but I wanted them to feel like mini pieces of décor.

I pulled inspiration from trends I loved (cow print, ombre, cheetah, florals 🌸) and imagined how they’d look in real spaces like dorms, lockers, or bedrooms. Every design is meant to bring a pop of personality to your walls - so hanging your stuff actually feels cute instead of cluttered

Hand holding a blue mesh bag over a white and blue cap with decorative items in the background. Hand holding a blue mesh bag over a white and blue cap with decorative items in the background.

How the Name Came to Be

The name “WallCandy” came from the idea that your walls deserve a little treat too. Just like eye candy, Wall Candy is something you look at and instantly feel happier.

I wanted a name that was playful, sweet, and unforgettable - and that made people smile before they even opened the package.

Two women sitting on a couch holding packages of Wallcandy products. Two women sitting on a couch holding packages of Wallcandy products.

Where We’re Going

This is only the beginning. My vision is for Wall Candy to live in places where people need it most - dorm rooms, bedrooms, lockers, apartments, and eventually the aisles of your favorite big-box stores.

We’re starting with fun hooks, but I see the brand expanding into a full collection of playful, damage-free décor that helps people personalize their spaces without stress.

Decorative hooks with unique designs on a white wall, holding a purple garment and beige bag. Decorative hooks with unique designs on a white wall, holding a purple garment and beige bag.

Why Wall Candy?

Because organizing your space shouldn’t be boring! WallCandy gives you hooks that are strong, safe on walls, and - let’s be real - way cuter than the plain ones you’ve seen a million times.

If you want function and style, WallCandy is made for you.

The WallCandy Promise

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    Free Shipping, Nationwide

    Enjoy complimentary shipping across the US on all orders $60+. Fast, reliable delivery straight to your door.

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    Dedicated Support, Always

    Have a question? Our friendly team is just an email away, with personalized assistance at every step.

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    Secure & Seamless Checkout

    Shop with peace of mind. All payments are encrypted and protected with enterprise-grade security.

  • Icon of a box with an arrow indicating movement or delivery.
    Hassle-Free Returns

    Changed your mind? No worries. Enjoy 30-day risk-free returns because your satisfaction is our priority.

Black outline of a delivery truck with speed lines on a white background
Free Shipping, Nationwide

Enjoy complimentary shipping across the US on all orders $60+. Fast, reliable delivery straight to your door.

Icon of a headset with a speech bubble and three dots, representing customer support or communication.
Dedicated Support, Always

Have a question? Our friendly team is just an email away, with personalized assistance at every step.

Outline of a shopping cart with a check mark inside on a white background
Secure & Seamless Checkout

Shop with peace of mind. All payments are encrypted and protected with enterprise-grade security.

Icon of a box with an arrow indicating movement or delivery.
Hassle-Free Returns

Changed your mind? No worries. Enjoy 30-day risk-free returns because your satisfaction is our priority.